~ Michelle J. Kaplan, author of  and: A love story within

~ Michelle J. Kaplan, author of and: A love story within

The cluttered mind was now evidenced on the freshly written pages of my journal. A verbal regurgitation of my worries and fears that didn’t bring me the clarity I was seeking. Then, out of nowhere, a word captured my attention, a simple phrase sung in my heart, and a poem was coded like a download onto a computer.

And it eased my pain and gave me hope. So I did it again... and again... and again.

Poetry is the experience of us. A storyteller of our hearts and imaginations that is wonderfully personal and curiously universal. Poetry, subtle, elusive, non-linear and unrestrained, warmly greets you at the door, providing what you need, giving what you’re open to receiving. There is nothing to analyze, no one right way to understand since poetry transports us out of our minds and into that intuitive dwelling within all of us that just knows. It’s that place that brings us a pure and unseasoned perspective, filled with vitality and compassion, on the old and worn.

Poetry, a vehicle to self-discovery, offers us the space to experience vulnerability and humility, an openness and strength not seen every day in this coping-addicted, plastic world that’s uncommonly intriguing. Behind the masks we wear in our daily masquerade, we recognize ourselves in its offerings we call poems and creates a sense of belonging and healing. Through someone else’s story, we get a greater sense of our own. A few words, arranged in a certain order, can change the world.

Our world. Your world.

Come dream with me to a new reality...

At Burst & Fleurish, we envision a world in which everyone feels safe; physically, mentally and emotionally, to be themselves and allows that freedom for all. We inspire and motivate action through self-discovery. By the offering of poetry written by Michelle Kaplan, we create experiences and products that help foster a sense of acceptance, belonging, and connectedness.

Michelle & Sherri

Michelle Kaplan, Founder, Burst & Fleurish, has worked in corporate America for thirty years as a human resources professional and is a Certified Business Coach. Michelle is a single mother, breast cancer survivor, and poet. Michelle authored and released her book and: A love story within in the Fall 2018, which was recognized as Amazon’s #1 Hot New Release for Inspirational Poetry. and is a self-transformational book written in poetic verse, stories within a story, textured and layered, of Michelle’s personal journey in the universal search for Truth. Michelle’s intention, through her writings, is to empower others to live their soul’s purpose by exploring the relationship within to make sense of the world around us. Find out more about Michelle’s experience here.

Sherri Novak, Brand Collaborator, Experiences and Merchandise, Burst & Fleurish, has worked in the fashion industry for thirty years starting in retail while in high school and then moving on to design, production, and quality management after attending the Fashion Institute of Technology, eventually progressing into business leadership. Sherri has extensive world travel participating in design presentations, quality and factory audits, and organizing a Cambodian food program for apparel workers. She is a mom to two boys, a strong advocate for ADHD awareness, and an active board member for a nonprofit cooperative healing center for cancer patients and their caregivers. Sherri has spent many years running businesses for other people and has now through self discovery awakened her own entrepreneurial spirit and clarity, proving there is success while still living your life’s purpose. Find out more about Sherri’s experience here.

Suzanne Verba-Hopkins, Brand Collaborator, Marketing and Graphic Design Consultant, has over two decades of agency and corporate experience in package design, social media and marketing material development. She has partnered with marketing and sales teams to help create innovative product/service designs that raise brand awareness, leading to major brand acquisitions. She continues her work in graphic design through her own company, Fine Design. A single mother of two, Suzanne also teaches K-8 Art and finds that all forms of creativity are an essential element for personal growth and purpose. Find out more about Suzanne’s experience here.

What People Are Saying...


“Michelle Kaplan’s keen awareness of the truth of our human experience and her transparent vulnerability combined with her personal quest for freedom and self-expression make reading her poetry a deep and meaningful experience.”
~ Jack Canfield, Coauthor of the Chicken Soup for the Soul® series and The Success Principles™: How to Get from Where You Are to Where You Want to Be


“Michelle Kaplan set out on a journey to find herself amid all the inner and outer confusions and complexities of life. Many readers will find their own story in hers, and will find her poetry inspiring and empowering as they set out to do what she did: reconnect with themselves, and live out the love affair between soul and ego, heart and mind, love and fear, heaven and earth. There’s a love story within all of us waiting to be written and rewritten, the kind of self-love without which all other love fails. May this book help you find, write, and live your inner love story.”
~ Parker J. Palmer, Author of Let Your Life Speak, A Hidden Wholeness, and On the Brink of Everything


“Your words are like fingers touching my body, arousing me so.”
~ Jillian Marty Dushane, Ph.D. Candidate, Communication, UMass Amherst